Publishers deploying Megalink offer new listeners a simple subscription link which susses out the user’s mobile/desktop operating system, and directs the listener to a matching subscription path. Panoply calls Megalink “an audio intelligence feature that simplifies the podcast subscription process for users while simultaneously making more data available to publishers and advertisers.” Publishers sell their own advertising, keep that revenue, and pay Panoply a licensing fee for the platform’s trafficking, inventory management, and ad injection features.Īmong the technical features offered by Megaphone is a new one called Megalink which forms part of Panoply’s announcement which the company previewed to RAIN News.
#Megaphone panoply archive
One of the top-10 publishers in Podtrac’s monthly ranker, WBUR is putting its entire historical archive of on-demand audio into Megaphone. Of those, WBUR’s participation seems most substantial. In a conversation with Director of product Joel Withrow, RAIN News learned that three new producers have joined the Megaphone platform: WBUR, BuzzFeed, and Outline (a tech/culture publication founded by ex-The Verge and ex-Engadget editor Josh Topolsky). New high-profile publishers have joined Megaphone, and a new product called Megalink offers a user-friendly subscription process that also gives producers more intelligence about listeners. Slate-owned podcast network Panoply notified us of a few developments related to its Megaphone podcast content management platform.
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